- Development Learning Curve
- Rapid Application Development
- Easy Debugging
- Data Entry Applications
- Ajax Web Application
- SOA-enabling
- Maintainability (software)
- Configuration Management
- Future Proof
- Supported Platforms
- Content Management
- Maintainability (TI)
- Industry Standards
- Scalability
- Reporting Facilities
- Integration possibilities
- Migration path from Oracle Forms
- Cost of Ownership
- Coolness Factor
